1938 Buick Y-Job

Front Right 1938 Buick Y-Job Concept Car Picture

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Harvey Earl was a car designer for General Motors and is credited for having taken the lead role in producing the 1938 Buick Y-Job Concept car. It was the first real concept car that began a commercial marketing part of the automotive business. It incorporated ideas that could be used in the production Buick car. For example, the vertical chrome grill bars became a characteristic look for future Buicks.

The Buick Y-Job also discarded the common running boards found on most cars of the day and its fenders blended into the doors. It used wrap-around bumpers and flush door handles as well. The overall appearance stunned the automotive world and the car is often credited as being the first modern concept car.

This car started the strategic planning for innovative and futuristic concept cars in the industry.

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